Ever said something you wished you could take back?

Ever done something you wish you hadn’t?

Ever hurt someone and later regret it?

Have you ever wronged the ones you love?

Have you accused and later realised you were in the wrong?

Can you ever rewind? well you cant! whatever happened, happened!

And that’s the strong story that #DiGiDearMalaysians tells… a story explaining that everyone has done wrong but sometimes overlooked to make it right. You can’t undo the things you’ve done or take back the things you’ve said.. but if you really feel that you have wronged, you can say i’m sorry!

And that’s the beauty about being Malaysian. I get to celebrate Aidilfitri with my Muslim friends and through the years, i’ve learnt that Aidilfitri is all about asking for forgiveness and celebrating those close to you.

And thanks to this video by NagaDDB and DiGi Telecommunications, i will make time to say sorry to as many people as i can this year.

So watch this video, and if it makes you feel good, remember to share your forgiveness and say sorry to those around you!

much love and sorry’s from Melakaboy!



About melakaboy

Nonsensical and crazy as i already am, i'm still good at what i do... that's me! crazily efficient.

Posted on August 25, 2011, in Life @ DiGi and tagged , . Bookmark the permalink. 2 Comments.

  1. Nice one. I believe an emotional touch to any campaign is always good. This particular one seems to be executed nicely, it made a connection to their users 🙂

  2. cant agree with u more dudette! 🙂

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